EVALUATE

Read the evidence

How to read an inbox placement test, run a pilot without inferring causation, and judge a warmup claim before you buy.

Illustration: a person examines a row of mailboxes with a magnifying glass, each with envelopes resting in green, amber or grey trays

Read an inbox placement test

A sample report, line by line: what the numbers mean, what the sample allows you to say, and what no placement test can prove.

Run a warmup pilot that proves something

The protocol to write before you connect a mailbox: one question, a hold-out group, a stop rule, and the access you plan to revoke on day one.

Warmup permissions and security

OAuth scopes, app passwords and SMTP access: what each one lets a warmup service do, how revocation works, and the checks to run before you connect a mailbox.